WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub
Publication Date

October 1, 2018

Type
Report Research
Topics
Caseload Communications Community Partnerships Outreach Partnerships Recruitment and Retention of WIC Participants Referrals Social Media Transportation WIC Participation




Report

WIC Outreach and Retention Survey Report

By National WIC Association

“The WIC program is facing caseload declines across the country. WIC participation has fallen from a high of 9.2 million participants in 2010 to a current participation level of around 7 million participants. We know that many factors contribute to caseload declines, including an improving economy and declining birthrates, which are outside WIC’s control. However, we also know that some factors leading to declining caseloads are within WIC’s control. These include, but are not limited to:

  • Lack of awareness or understanding of WIC
  • Negative perceptions of WIC
  • Lack of referrals to WIC
  • Barriers to applying for WIC
  • Transportation issues
  • Difficulties with the WIC shopping experience and clinic experience…”

View Resource

Date Added
March 5, 2019

Citation
National WIC Association (2018) WIC Outreach and Retention Survey Report. Available online: https://media.nwica.org/outreach-and-retention-survey-report-2018.pdf


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