WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

Innovation

Using Behavioral Science to Improve the WIC Experience

Through a combination of literature review, field observations, and interviews in San Jose, CA, ideas42 identified behavioral barriers affecting families’ choices and actions throughout the ‘WIC lifecycle’—a period that begins […]

Texting for Retention Program Colorado WIC Program

In 2015, the Colorado Women, Infants, and Children (WIC) program was awarded a WIC Special Projects mini-grant from the US Department of Agriculture to implement their innovative Texting for Retention […]

NWA Research Needs Assessment

The goal of the biennial Research Needs Assessment is to identify research areas that support NWA and WIC programs nationwide to (1) be responsive to emerging issues and (2) continue […]

Why WIC Needs to Use Social Media

Part of the National WIC Association’s Social Media Starter Toolkit, this section gives reasons WIC clinics and agencies should be using social media to communicate with and reach out to […]

Now You’ve Done It! What Next? Survey Highlights

This document includes highlights from a survey that was conducted in 2017/2018 of WIC Retailer Coordinators across the country in states that are post-EBT implementation. Some of the survey findings […]

Accessibility and Preferred Use of Online Web Applications Among WIC Participants with Internet Access

This study addressed the need for better understanding of WIC client use of technology, the technologies clients prefer, and how technology preferences change across WIC populations in the western region states. Authors found that: Technologies should be considered for addressing WIC clients’ needs, including use of text messaging and smartphone apps for appointments, education, and other WIC services; online scheduling and nutrition education; and a stronger Facebook presence for connecting with WIC clients and breastfeeding support.