Outreach

New Mexico WIC and SNAP Integration

In May of 2022, WIC and SNAP began a historic collaborative partnership to coordinate efforts to reduce hunger for New Mexico’s families by building the technical infrastructure to connect the […]

Minnesota WIC Data Matching and Targeted Outreach

Minnesota WIC receives data quarterly from the state’s Medicaid program and uses it to identify individuals who are eligible for WIC but not enrolled and conduct targeted outreach via text […]

Advancing Health Equity to Achieve Diversity and Inclusion: AHEAD in WIC Results from the National Landscape Scan – Outreach and Partnerships

In 2019, the National WIC Association (NWA) received a grant from the Walmart Foundation to support a two-year project aimed at Advancing Health Equity to Achieve Diversity & Inclusion (AHEAD) […]

New Hampshire WIC Targeted Outreach to SNAP and Medicaid Recipients

New Hampshire WIC receives daily files from the SNAP and Medicaid programs that contain names and contact information for WIC-eligible households recently determined to be eligible for SNAP and/or Medicaid. The […]

Toolkit: Increasing WIC Coverage Through Cross-Program Data Matching and Targeted Outreach

In recent years, more than 40 percent of eligible individuals have missed out on the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), despite the program’s well-documented dietary, […]

Targeted Text Message Outreach Can Increase WIC Enrollment, Pilots Show

Targeted text messaging offers a promising option for reaching more families eligible for WIC, as several recent pilot programs have shown it may help increase awareness about and enrollment in […]

Toolkit for Assessing WIC Certification Practices

An online toolkit is available to help state and local WIC agencies to assess their certification practices to make it easier for families to apply for WIC and to continue […]

Data Sharing Agreement for Data Matching and Outreach

The first step in a data matching and outreach strategy is to develop and execute a data-sharing agreement (DSA) between the programs that will participate in the process. A sample […]

New York WIC Coordination & Application Assistance

New York WIC partnered with a statewide nonprofit anti-hunger organization to launch a targeted outreach program. This program was designed to increase participation in the WIC program with a focus on 20 […]

PHFE WIC: Text for Appointments

PHFE WIC Apply and Appointment Text Message Samples PHFE WIC, located in Los Angeles, CA, uses Teletask interactive texting software for two-way communication with participants to facilitate appointment scheduling. Participants […]