Publication Date
October 29, 2020
Type
Topics
Innovation Online ordering Streamlined Services Uncategorized WIC Food Package WIC Participants WIC Shopping Experience
Geography
Journal Article
WIC Participants’ Perspectives About Online Ordering and Technology in the WIC Program
By Zimmer M, Beaird J, Anderson Steeves E.
Objective
The objective of this study was to assess the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) participants’ perceptions about ordering WIC groceries online.
Methods
Qualitative semistructured interviews were conducted with 24 WIC participants in East Tennessee from May to October 2019. Interviews were transcribed verbatim and analyzed using a grounded theory approach.
Results
Participants were interested in online ordering and spoke favorably about delivery and pickup options. Participants were willing to pay $2–5 to order online, though they were more willing to pay for a home or curbside delivery than an in-store pickup. Participants suggested additional ways to integrate technology into WIC food retail operations, such as providing benefit balances via text message and developing a mobile phone application for Tennessee WIC.
Conclusions and Implications
Findings can inform pilot tests for WIC online ordering.
View Resource
Date Added
February 9, 2021
Citation
Zimmer M, Beaird J, Anderson Steeves E. (2020) "WIC Participants’ Perspectives About Online Ordering and Technology in the WIC Program" Journal of Nutrition Education and Behavior, Research Brief. Available online: https://doi.org/10.1016/j.jneb.2020.10.001%20
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