WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

Recruitment and Retention of WIC Participants


New York WIC Coordination & Application Assistance

New York WIC partnered with a statewide nonprofit anti-hunger organization to launch a targeted outreach program. This program was designed to increase participation in the WIC program with a focus on 20 […]


PHFE WIC: Text for Appointments

PHFE WIC Apply and Appointment Text Message Samples PHFE WIC, located in Los Angeles, CA, uses Teletask interactive texting software for two-way communication with participants to facilitate appointment scheduling. Participants […]


PHFE WIC: Apply via Text Message

PHFE WIC Social Media Text to Apply Sample PHFE WIC, located in Los Angeles, CA, promotes WIC with an interactive text messaging application that uses Teletask software. Outreach materials and […]


Texas WIC Application

Texas WIC’s website includes information about program benefits, eligibility requirements, and how to prepare for an enrollment appointment. High-quality videos of interactions between participants and WIC staff along with participant testimonials […]


Oregon WIC Coordination with 211

Oregon WIC and four other public health programs have a joint contract with 211info, the state information, and referral call center, to provide information and referrals to any caller searching […]


Home Visiting Services

Webster County Health Department (WCHD) is located in rural Iowa and provides WIC services to a 5 county WIC service area. WCHD has integrated WIC certifications into the Maternal Health […]


Co-locating WIC and Healthcare

TrueCare is an FQHC Health Center that provides comprehensive healthcare in San Diego and  Riverside Counties in California, including prenatal and pediatric healthcare as well as WIC services.  TrueCare providers […]


Oregon WIC Online Pre-screening and Interest Form

Oregon WIC’s website connects potential applicants to the USDA Food and Nutrition Service WIC Pre-screening tool. Its website also includes an online WIC Interest Form for applicants to submit demographic information and a request for a WIC […]