WIC Research, Policy and Practice Hub WIC Research, Policy and Practice Hub

Resource Types: Tools / Training


WIC & COVID-19 Vaccine Messaging Toolkit

The National WIC Association (NWA) created this WIC & COVID-19 Vaccine Toolkit for WIC agencies and partners to encourage WIC families to get vaccinated. This resource provides accurate and engaging outreach messaging […]


Cash Value Benefit Increase Messaging Toolkit

NWA has created a social media messaging toolkit on the temporary increase to the Cash Value Benefit (CVB). We encourage WIC agencies and partners to share all content within the […]


New York WIC Coordination & Application Assistance

New York WIC partnered with a statewide nonprofit anti-hunger organization to launch a targeted outreach program. This program was designed to increase participation in the WIC program with a focus on 20 […]


PHFE WIC: Text for Appointments

PHFE WIC Apply and Appointment Text Message Samples PHFE WIC, located in Los Angeles, CA, uses Teletask interactive texting software for two-way communication with participants to facilitate appointment scheduling. Participants […]


PHFE WIC: Apply via Text Message

PHFE WIC Social Media Text to Apply Sample PHFE WIC, located in Los Angeles, CA, promotes WIC with an interactive text messaging application that uses Teletask software. Outreach materials and […]


Texas WIC Application

Texas WIC’s website includes information about program benefits, eligibility requirements, and how to prepare for an enrollment appointment. High-quality videos of interactions between participants and WIC staff along with participant testimonials […]


Oregon WIC Coordination with 211

Oregon WIC and four other public health programs have a joint contract with 211info, the state information, and referral call center, to provide information and referrals to any caller searching […]


Home Visiting Services

Webster County Health Department (WCHD) is located in rural Iowa and provides WIC services to a 5 county WIC service area. WCHD has integrated WIC certifications into the Maternal Health […]